The Incentive Club: outlook 2012

 The Incentive Club - more than 240,000 partners worldwide - said 2011 was a very bad year for motivation activities, promotional campaign and incentive tours & premium travel. The research involved a global audience of more than 5,000 partners in 55 countries. Compared to previous years, 80% had a drastic reduction for all marketing and promotional activities including incentive trips, premium travels and promotional campaigns. Cost pressures, fewer clients and smaller budgets changed the criteria of booking a venue or launching a promotional campaign. Looking forward to 2012 the most important factor influencing decision-makers is uncertainty about the global economic outlook, but 51 % of partners feel confident about the sector’s prospects and 26% expect to hold a better number of activities this year if suppliers will be flexible enough and they will work more closely with agencies and meeting & incentive planners. ++++++++ www.theincentiveclub.com ++++++++